Here’s what people are saying
Customer Reviews

Yes I definitely love the after results. My teeth feel so extra smooth n clean. It also seems to have solved an old tooth soreness. When I don't use the vital it comes back. Bit weird, but good. I'm just not too fussed while brushing as my tongue tip tingles but that passes after a minute. What is the charcoal flavour one like ? Thanks Christine

Great idea and a great foamy clean
It takes a couple of tries to get the hang of it but after that it becomes second nature. The foam is light and frothy unlike normal toothpaste, there is no fluoride or other nasty chemicals and best of all no plastic. It is just a pity that the refill pouches are only available with subscription and not occasional buying. The small trial jar is a great idea too.